Montreal, Canada, February 16, 2012
Electronics industry market research and knowledge network announces availability of a new report entitled "Semiconductors in Automotive Applications."
2011 marked a major success for the global auto industry. Thanks to an increasing focus on improving gas efficiency, new generations of safety systems, this market is expected to hold considerable opportunities for semiconductor suppliers in the years to come.
In the first half of the year, most automotive markets around the world began to show signs of stabilization and recovery, allowing for carmakers' profits to recover. Then, in the second half of the year, sales quickly accelerated in areas like United States and China to the point where positive growth was attained for the entire industry as a whole.
This expansion has come despite some major negative factors to occur in 2011. For one, the deepening debt crisis in Europe has damaged end demand in the EU region and has shaken consumer confidence in other regional markets. The crisis has impacted the availability of credit for both businesses and consumers alike.
Europe remains the hub of automotive innovation, and is the single largest market for automotive semiconductor consumption. However, Asia Pacific is rapidly gaining ground in this space thanks to an emerging automotive industry and some of the fastest growing new car sales on Earth.
2011 marked a major success for the global auto industry. Thanks to an increasing focus on improving gas efficiency, new generations of safety systems, this market is expected to hold considerable opportunities for semiconductor suppliers in the years to come.
In the first half of the year, most automotive markets around the world began to show signs of stabilization and recovery, allowing for carmakers' profits to recover. Then, in the second half of the year, sales quickly accelerated in areas like United States and China to the point where positive growth was attained for the entire industry as a whole.
This expansion has come despite some major negative factors to occur in 2011. For one, the deepening debt crisis in Europe has damaged end demand in the EU region and has shaken consumer confidence in other regional markets. The crisis has impacted the availability of credit for both businesses and consumers alike.
Europe remains the hub of automotive innovation, and is the single largest market for automotive semiconductor consumption. However, Asia Pacific is rapidly gaining ground in this space thanks to an emerging automotive industry and some of the fastest growing new car sales on Earth.
In terms of total automotive semiconductor sales, revenue is fairly well distributed between four major regional markets. Asia Pacific, which includes China, South Korea, Taiwan, and others, is currently the second smallest market. However, this is also the fastest growing region, outpacing the market as a whole. If these trends hold, APAC will become the second largest region for automotive electronics by 2013. The Americas, meanwhile, will remain the single smallest region by revenue in the 2012 global market.
Try to rewrite the press release a little more. Why would your readers care about a report about semiconductors? Make sure your lead tells them why, as this one is a bit of a stretch.
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